Gangnam Design: The District Driving The Smash Hit

It is effortless to overlook that the ‘Gangnam’ in PSY’s viral world wide web hit is a spot, as well. Poi-Yun Wan takes a nearer search at the ‘Mayfair of Seoul’.

Except if you’ve got been dwelling beneath a rock for the past number of months, you’re probably common with the frustratingly-catchy conquer of PSY’s global hit, Gangnam Type. Like it or not, the Korean rapper’s ‘horse-galloping’ dance moves have turn out to be etched into our recollections.

Ridiculous dancing apart, the tune has achieved two fairly extraordinary feats: it truly is entered the Guinness Ebook of Globe Data as the most-favored YouTube video ever, and it is the first Korean observe to achieve number one particular not just in the Uk, but in more than thirty international locations about the planet.

Pay attention to PSY’s lyrics and he’s plainly poking enjoyable at Gangnam, a district in Seoul. Or more particularly, its inhabitants. Exterior of South Korea however, the spot is mostly unfamiliar – so what precisely is all the fuss about?

Gangnam wasn’t constantly a location of prosperity and revelry. As just lately as the 70s it was a location of relative obscurity occupied by farmers, who marketed their land to make way for new developments. Quick ahead 40 a long time and voilà, welcome to South Korea’s Beverly Hills.

Phase within Gangnam right now and count on to be surrounded by men and women dressed in branded garments, socialites carrying designer bags value an typical South Korean’s month-to-month wage, chauffeurs escorting the rich about town in exceptional cars, and folks with so much bling they would glow even if there was a electricity reduce…

But it really is not just the inhabitants of Gangnam that are well suited and booted – the properties and sights belonging to the location also engage in their element in incorporating to the decadence related with the neighbourhood. Aside from the remarkable Bongeun Temple, which is nicely value a go to, the region is defined by gleaming large-rises and bright lights. Those seeking to see a a lot more genuine facet of Seoul will require to cross the river.

Employing a Seoul vacation guidebook and map, it will be simple to find a single of Gangnam’s most swanky places, Teheranno Road. The regional headquarters of some of the greatest names in the organization entire world, such as Google, are primarily based in this spot. The district is also a searching haven for shopoholics with an enough of shops situated on the streets of Apujeong to Cheongdam-Dong and in the renowned COEX Mall, the greatest underground purchasing centre in Asia.

Of training course, Gangnam wouldn’t be with out the ‘style’ if not for the rows of designer outlets beckoning punters in. 강남오피 line the streets of Garosugil coupled with an abundance of deluxe espresso outlets, due to the fact consuming espresso, specifically pricey coffee, is yet another way the rich showcase their wealth.

The streets of Gangnam are lined with classy nightclubs. Famous DJs flock here to entertain the youthful and rich as they celebration, or without a doubt ‘gallop’, via the night time. Apart from becoming a haven of wealth, Gangnam gets publicity from once-a-year festivals such as the Gangnam Style Pageant. The subway stations and nearby sights of the neighbourhood, in the meantime, featured in The Bourne Legacy starring Jeremy Renner and Rachel Weisz.

So there you have it – no matter of regardless of whether you happen to be having PSY’s digs at Seoul’s wealthiest district with a pinch of salt or striving to erase the embarrassing picture of the prime minister attempting the ‘horsey’ dance from your head, Gangnam’s inhabitants are almost certainly sitting comfortably in their luxury autos and sipping a cup of deluxe espresso whilst soaking in all the fame and glory.

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